Why this method exists
Companies often begin change by buying a tool. Later, the real issue turns out to be ownership, data, work sequence or unnecessary steps. Business Driven Development reverses that order and begins with the business objective.
Method
Business Driven Development: business sets the direction for technology.
Business Driven Development combines process analysis, simplification, solution design, production implementation and outcome measurement. SyncGrowth applies the method to B2B marketing.
Five steps
Understanding finds the real problem. Simplification removes work that should not be automated. Design defines the target process. Building creates a solution ready for daily use. Measurement shows whether the change produced the expected outcome.
- Understand
- Simplify
- Design
- Build
- Measure
Application in B2B marketing
In marketing, the method organizes the route from company knowledge to consistent communication. Strategy, context, calendar, roles, platform and measurement become elements of one process.
Technology supports people
A platform can shorten preparation and publishing, yet it still needs company experience, subject matter decisions and ownership. The objective is to increase the capacity of the current team rather than hide the process behind automation.