<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>SyncGrowth Blog</title><description>Marketing, processes and AI in B2B companies.</description><link>https://www.syncgrowth.pl/en/blog/</link><language>en</language><item><title>Shadow AI at work: tools, data and practical controls</title><link>https://www.syncgrowth.pl/en/blog/shadow-ai-at-work/</link><guid isPermaLink="true">https://www.syncgrowth.pl/en/blog/shadow-ai-at-work/</guid><description>Shadow AI at work needs an inventory of tools, accounts and data flows. Learn how to approve specific uses, assign owners and handle incidents proportionately.</description><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><atom:updated>2026-10-01T00:00:00.000Z</atom:updated><category>AI at work</category><category>Process</category></item><item><title>Burst and silence: why companies stop publishing after two weeks</title><link>https://www.syncgrowth.pl/en/blog/burst-and-silence/</link><guid isPermaLink="true">https://www.syncgrowth.pl/en/blog/burst-and-silence/</guid><description>Companies stop publishing regularly when content has no deadline or owner. Learn how to set a simple rhythm for preparing and approving B2B content.</description><pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate><atom:updated>2026-09-13T00:00:00.000Z</atom:updated><category>Process</category><category>Social media</category></item><item><title>Company description for ChatGPT: what to write</title><link>https://www.syncgrowth.pl/en/blog/company-description-for-models/</link><guid isPermaLink="true">https://www.syncgrowth.pl/en/blog/company-description-for-models/</guid><description>Write a company description for ChatGPT with your offer, buyers, evidence and language rules. Start with a checklist before building a useful knowledge base.</description><pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate><atom:updated>2026-09-30T00:00:00.000Z</atom:updated><category>AI at work</category><category>Process</category></item><item><title>Do you have to label a LinkedIn post made with AI?</title><link>https://www.syncgrowth.pl/en/blog/labelling-ai-posts/</link><guid isPermaLink="true">https://www.syncgrowth.pl/en/blog/labelling-ai-posts/</guid><description>A typical B2B post written with AI help and checked by a person usually needs no label. See when Article 50 of the AI Act does require one.</description><pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate><atom:updated>2026-09-30T00:00:00.000Z</atom:updated><category>AI at work</category><category>B2B marketing</category></item><item><title>Visibility or process: which problem you actually have</title><link>https://www.syncgrowth.pl/en/blog/visibility-or-process/</link><guid isPermaLink="true">https://www.syncgrowth.pl/en/blog/visibility-or-process/</guid><description>Two companies say the same sentence about having no time for marketing, yet they have two different problems. The difference is audible within minutes.</description><pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate><atom:updated>2026-09-13T00:00:00.000Z</atom:updated><category>Process</category><category>B2B marketing</category></item></channel></rss>